Revenue Management That Drives Cash Flow
​At Spark RE Analytics, we believe the job isn’t done until the cash hits the bank. It’s not enough to set rents or provide reports—we take ownership of results.
About Us
We are a lean, tech-driven asset management analytics firm specializing in property management operations and systems. Our platform supports 50,000+ units nationwide, spanning 40+ owners, 25+ management firms, and 7+ property management systems.
Our success—and our clients’—is driven by a simple formula: Revenue – Expenses – Discomfort.
Spark combines institutional asset management experience with a highly specialized team: 3 senior property managers, 2 CPAs, 2 MBAs, 4 programmers, and 5 administrators. Through proprietary reporting tools, operating systems, and a global analytics platform, we help clients increase revenue, reduce costs, and minimize operational friction.
By partnering with Spark, owners gain instant access to proven best practices, scalable support, and deep operational insight, freeing them to focus on strategy, acquisitions, and capital raising.
What sets us apart is our structure: no outside investors, no debt, no rent obligations, and no marketing spend. We are profitable by design and reinvest the majority of earnings into building our infrastructure—adding new tools, team members, and R&D capacity. From AI and automation to Power BI and voice/video technologies, we rigorously test, validate, and implement only what drives measurable results and eliminate what doesn’t.
As our platform strengthens, so does our clients’ performance, driving a cycle of compounding success.
We take on the heavy lifting, vet and implement emerging technologies, and continuously build the infrastructure that empowers our partners to scale efficiently and retain the upside. In return, we seek partners committed to continuous improvement—those who share our ambition to be the best in the world at what we do.
Core Capabilities
Asset Management Expertise
With over 25 years of experience at industry-leading firms such as AvalonBay, Equity Residential, Greystar, Gables, and Vornado, our team brings deep knowledge across all aspects of the multifamily business. Our expertise spans acquisitions, refinancing, revenue optimization, expense control, and value-add renovation strategies.
Property Management
We have a dedicated team of three seasoned property managers who support on-site teams and ensure execution of dynamic pricing strategies. Their hands-on experience enhances operational performance and resident satisfaction.
Technology & Systems
Our in-house team of three programmers continuously researches and implements cutting-edge solutions. We leverage artificial intelligence, software automation, advanced business intelligence tools, and expert-level Excel capabilities to optimize performance. Every system we adopt is aimed at one goal: driving cash flow.
Accounting & Admin
With 24/7 administrative support teams.
What We Offer
Revenue management is our core service. While most clients are disciplined with expenses and focused on avoiding losses, the greatest opportunity to grow cash flow lies in managing occupancy and driving rent growth.
The single largest expense in multifamily operations is vacancy loss. Effectively managing that loss—while simultaneously pushing rents—is the most critical lever for increasing cash flow and investment returns. At Spark, we specialize in optimizing this balance to deliver measurable results.
Our product is simple
Simplicity is hard to achieve—but powerful. By removing unnecessary complexity, we help users focus on the fundamentals that actually drive results.
We hold weekly calls
On-site teams and key stakeholders play a critical role in driving cash flow. Our weekly calls are short, focused, and impactful—designed to align everyone on the numbers that matter, share targeted analysis, and communicate clear action items. This consistent cadence creates accountability, improves execution, and ensures everyone is moving in the same direction.
We don’t just set rents—we actively drive them by continuously refining our processes and training teams to execute more effectively. These calls are a cornerstone of our approach and a key differentiator in how we deliver results.
Hands-On, High-Powered Analysts
Automated and AI-powered pricing tools are accurate most of the time—but not always. To make rent recommendations consistently reliable, high-level analysts are essential. The high-level analysts identify when the tool is wrong and correct underlying issues such as flawed inputs, missing variables, or misinterpreted trends.
Without expert oversight, automated tools can trigger drops in rents and occupancy—issues that may take years to fully recover from. A tool left unchecked can do more harm than good.
While the industry trend is shifting toward fewer touchpoints and a single pricing analyst (who often lacks deep analytical skills), Spark takes a different approach. We hold weekly calls with 2–3 analysts present, supported by a dedicated analytics team that dives deep to resolve root causes of performance issues.
We don’t just rely on automation—we actively manage it to protect and grow our clients’ revenue.
Expanded Services: Budget & Expense Management Capabilities
Budgeting Consulting
Budgeting is time-consuming, resource-intensive, and often done incorrectly. Poorly built budgets can lead owners to push rents based on projections rather than market reality—resulting in inefficiencies and lost revenue.
At Spark, we offer budget consulting to help stakeholders align financial planning with operational strategy. Our infrastructure, deep market insight, and robust data platform allow us to support existing clients quickly and effectively—freeing up internal resources to focus on revenue growth.
Assisting with budgets shows our commitment to do whatever it takes to generate more revenue for our clients
Expense Management Consulting
Owners and operators often overspend on non-essential items while underinvesting in areas that truly drive performance. At Spark, we help strategically reallocate expenses to unlock more revenue and cash flow.
Establishing a clear baseline is essential. With insight drawn from our broad and diverse client base, we provide unmatched visibility into per-unit costs—allowing us to identify when expenses are too high, too low, or simply misaligned.
Poor budgeting and mistimed spending can drain staff resources and hinder performance. We streamline planning and reduce inefficiencies so teams can redirect their time and energy toward activities that generate long-term value and cash flow.
Our Team
To achieve our ambition of being the best in the world at what we do—and continuously getting better—the environment we create and the people we surround ourselves with are everything. Just as we are highly selective with our clients, we are equally intentional in building our team.
We seek individuals of strong character. We believe that personal integrity and balance create the foundation for long-term success.
Our structure includes built-in redundancy across all roles, giving team members the flexibility to prioritize what matters most in life. We aim to create a work environment that supports both high performance and humanity.
We look for teammates who are in it for the long run—those who are curious, reliable, and committed to continuous growth. We offer above-market compensation and meaningful flexibility to attract and retain top talent.
Sang Park
CEO & Chief Analyst
MBA and Former Executive Avalonbay, Equity Residential, Greystar, Gables, and Vornado
Sy Crystal
VP of Pricing Services
Former Entrepreneur
Carla Sloan
Associate Pricing Analyst
Responsible for running weekly pricing calls.
Kristine Balay
Senior Analyst
Responsible for weekly pricing tool production and analysis
Areum Joo
Managing Director
CPA, MBA, and Former Financial Executive
Michael Walker
Director of Operations
Former Senior Property Manager Bell Partners
Kevin Kim
Associate Data Scientist
Programmer, Computer Science and Industrial Engineer
Bobby Wasserman
System Admin
Computer Science
Sam Cua
VP, System Operations
Programmer and Former Professor
Tarik El-Allame
Director of Pricing Services
Former Senior Property Manager Foulger Pratt and Bozzuto
Melissa Chambers
Associate
Handles pricing analysis, data entry, and reporting
Ellen Park
Head Accounting and Tax
CPA and Former Accounting Manager Arthur Andersen, BDO
The Spark Difference
Where Precision Meets Partnership.
Transparency
Every number is traceable. Every calculation is clear.
Expert-Led
Every pricing call is led by seasoned professionals, not entry-level analysts.
Hands-On Training
We empower on-site teams with actionable insights and weekly training.
Proven Processes
Each property gets at least 2 analysts weekly to support, train, and optimize rent strategies.
Performance-Focused
We don’t just analyze; we drive performance.